Archive for the ‘Brasher’s Northwest’ Category

Brasher’s Launches Auto Auction in San Jose

Wednesday, July 21st, 2010

SAN JOSE, California – Brasher’s Auto Auctions has announced that it will open a dealer consignment auction in San Jose later this week. Located on the Santa Clara County Fairgrounds, Brasher’s San Jose Auto Auction will offer consignments from new and used car dealers every Thursday, with the first sale set for tomorrow, July 22nd.Brasher's San Jose Auto Auction

The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.

“We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”

Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.

“Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”

Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at www.brasherssanjose.com.

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, Brasher's San Jose, General | No Comments »

Pipeline Simulcast has a NEW LOOK!

Friday, May 28th, 2010

Over the next few weeks, you’ll see a new screen when you login to buy online via Pipeline Simulcast at Brasher’s Auto Auctions. Several lanes have been converted already and we hope to complete the integration by the end of June.

Pipeline SimulcastTo better serve our customers, we’ll be offering more lanes online than ever before! We’re confident you’ll like the new interface and added features (like attending from your Mac or iPhone and seamless lane-switching) but we want to hear it from you! Feel free to post your questions/comments below or contact your nearest Brasher’s Auction for help.

You’ll have to login to the Pipeline to get the full experience, but here’s a shot of what the bid client will look like:

Pipeline Simulcast Bid Client

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | No Comments »

Brasher’s Idaho Auto Auction Welcomes Jermain “Bad Intentions” Taylor for 11th Annual “Smoker” Sale

Friday, May 21st, 2010

Boise, Idaho will be overrun with auto dealers and boxing fans alike as Brasher’s Idaho Auto Auction brings Olympian and boxing superstar Jermain “Bad Intentions” Taylor to the Gem State for the 11th Annual Smoker Sale and Last Man Standing Charity event.The Smoker 2010 - Brasher's Idaho Auto Auction

Set for June 23rd and 24th, the Smoker Sale will feature more than 2,300 units on auction block; including a GM Factory sale and RV/Powersports sale. Featured 2010 Smoker Sale consignors include General Motors, GMAC, Wells Fargo Dealer Services, US Bank, Edmark Superstore, Boise Volkswagen Audi, Larry Miller Group, Gentry Ford Subaru, Internet Auto and Dennis Dillon.

BIAA will host Fight Night and the Last Man Standing Charity event at 7 p.m. Wednesday, June 23, at Qwest Arena in downtown Boise. The event is free and open to the public. The 4,500 expected fight fans will enjoy eight boxing matches featuring dealers, bank representatives and auction employees from the Boise area.

For more information on the 11th Annual Smoker Sale and Last Man Standing Charity event visit www.idaa.com or call the Sales Department at (208) 395-3174.

You can check out the promo video here:

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | 1 Comment »

ServNet Holds First 2010 Meet the Owners Event

Monday, May 17th, 2010

FRANKLIN, Tenn. — The ServNet Auction Group recently hosted its first Meet the Owners event of 2010, kicking off this year’s series of meetings with a gathering in Dallas earlier this month.

As some may know, the Meet the Owners meetings are designed to strengthen the relationships that the owners of ServNet’s 22 independent auctions have with remarketers.ServNet Auctions

Attending the Dallas meeting — which was hosted by ServNet president Jeff Brasher, the owner of Brasher’s Reno Auto Auction, and ServNet chief executive officer Pierre Pons — were representatives from the following remarketers: Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance and Wells Fargo Dealer Services.

During the event, these remarketers engaged in discussion with auction owners and members of ServNet’s executive staff.

As part of welcoming attendees, Pons and Brasher emphasized the ServNet members’ strengths, which they cite as the following: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.AuctionPipeline

“A strong Internet presence and online selling capabilities are essential in today’s marketplace,” Brasher noted. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”

(more…)

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | No Comments »

Brasher’s Auto Auctions Recognized for Service by National Accounts

Thursday, April 8th, 2010

As national accounts tabulate sales performance and results from 2009, Brasher’s Auto Auctions have once again distinguished themselves in both regional and national standings.

Brasher’s Portland received accolades as the leading auction for Donlen in the West Region for 2009.

As mentioned in a previous post, Brasher’s Northwest was recognized by Capital One Auto Finance for its performance in 2009 with Auction of the Year honors for the region. We’re also excited to announce that for a record 5th time, they’ve received similar honors from ARI for their efforts in 2009.

Also mentioned in a previous post, Ford Motor Company presented the prestigious Golden Gavel award to Brasher’s Sacramento for their superior performance in 2009.

“With six Golden Gavel Awards and eight Auction Achievement Awards to their credit, Brasher’s Sacramento Auto Auction has worked hard to produce results for Ford Motor Company,” said Linda Silverstein, General Manager Remarketing for Ford,. “We’re pleased to recognize the relationship that we’ve enjoyed with Brasher’s in Sacramento for nearly two decades, and to acknowledge the service that dealers have come to expect from a Ford Sponsored Auction.”

UPDATE: Since this post went live, Fiserv has also recognized the service offered by Brasher’s Sacramento with it’s top performance designation in 2009 for the Western region. Click here to read more. Thanks again to all of our national accounts, dealer customers, and employees who help make Brasher’s a success.

Posted in Brasher's Northwest, Brasher's Portland, Brasher's Sacramento, General | No Comments »

Brasher’s Northwest Continues Winning Tradition, Celebrates 19 Years

Tuesday, February 23rd, 2010

Source: servnetauctions.com

Capital One Auto Finance presented its annual Auction of the Year awards in Dallas recently. Present to receive the award from Brasher’s Northwest Auto Auction were Lisa Larkin (General Manager), Mark Melton (General Sales Manager) and Jodi Rowland (Fleet/Lease Manager).

Auction general manager Lisa Larkin notes that this year’s designation as Capital One’s Auction of the Year is a repeat performance for the Eugene, OR auction, which was named Capital One’s top auction in the Northwest Region in 2006 as well.

Brasher's Northwest receives Auction of the Year Award from CapitalOne
Ben Brasher, Jodi Rowland, Lisa Larkin, and Mark Melton show off the CapitalOne Auction of the Year Award in Eugene. Lisa, Mark, and Jodi traveled to Dallas to accept the award.

“To receive an award like this a second time is an extra thrill for all of us at Brasher’s Northwest Auto Auction,” said Larkin. “We all work very hard to perform at a consistently high level for our customers, always on the look-out for new and improved ways to facilitate the auction process. Receiving an award like this for a second time is an indication that our efforts are not only noticed, but result in success for our customers on the auction block.”

In other news, Brasher’s Northwest rolled out the red carpet for its customers on Wednesday, January 27th, when it celebrated its 19th Anniversary in Eugene, Oregon.

“Our Anniversary sale was a great day at the auction,” said the auction’s general manager Lisa Larkin. “We planned this sale as our way to say ‘thank you’ to our amazing consignors and buyers who make our business successful, and we had a great time doing it. By the end of the day we had posted a nearly 70% sale, which showed that not only did our customers have a good time, but they had a tremendous day of buying and selling at Brasher’s Northwest Auto Auction!”

The Brasher family acquired the Eugene facility in January of 1990. Originally a single-lane operation, it soon grew to four lanes, and in 2000 moved to an all-new facility to accommodate its growing consignment and dealer base. Brasher’s Northwest Auto Auction offers a dealer consignment sale every Wednesday, averaging over 500 units per week and 68% sold. A nationally-known leader in the RV auction industry, Brasher’s Northwest Auto Auction holds an RV sale on the 2nd and 4th Wednesday of every month.

Brasher’s Northwest Auto Auction has been named Bank of America’s Specialty Auction of the Year for four years running: in 2005, 2006, 2007 and 2008. It is a four-time winner of ARI’s Auction of the Year Award, and two-time winner of Capital One’s Auction of the Year Award for the Northwest Region.

Source: servnetauctions.com

Posted in Brasher's Northwest | 3 Comments »

Employee Spotlight – Jeff Rankin

Tuesday, February 16th, 2010

Brasher’s Employee Spotlight allows us to share with you some of the people that help make Brasher’s a success.

Jeff Rankin

Jeff Rankin - Condition Report Writer, Brasher's Northwest

Auction: Brasher’s Northwest

Position: Condition Report Writer

Time at Auction: 24 years (says he came as part of the deal when Brasher’s bought the auction in 1990)

Job History at Brasher’s Northwest: car driver, tow-truck driver, repo man, forklift operator, salvage yard operations, car CR-writer, RV/Powersport/Marine CR-writer

Previous Job History: 20 years as a woodsman, cutter, and climber throughout the west

Hobbies: Water skiing, vintage motorcycles, and swimming with whales

Favorite thing about working at the auction: Being a part of the energy during Powersport sales

From Lisa Larkin, General Manager: “Jeff is one of those guys that can do just about anything. If he doesn’t know, he will find out how to do it. His excellence in writing RV condition reports has been noticed by consignors and buyers alike. We have many buyers purchase online with confidence because they know they can rely on his condition reports.”

Posted in Brasher's Northwest, Employee Spotlight, General | No Comments »

Brasher’s Northwest Dealer Bags Trophy

Thursday, January 28th, 2010

Source: servnetauctions.com

Bob Roessel of Portland RV Wholesale, a frequent buyer at Brasher’s Northwest Auto Auction, had the opportunity to visit The Heartland Ranch in Missouri this year to do some serious hunting. The trip, which was won by a friend during Brasher’s Northwest’s Anniversary Sale in June, was the trip of a lifetime for Bob, a serious sportsman. Heartland Wildlife RanchDuring the three day trip to the Ranch, Bob stayed in the Ranch’s 26 room guest lodge with first class amenities and amazing views.

On the second day, Bob got what he came for: An 800 lb. bull elk! The elk had a green score of 512.

The ranch cut and wrapped the meat, and Bob took home 80 lbs. of it to share with the family, donating the remaining 400 lb. to a local charity.

After an exhausting day on the hunt, Bob was able to spend his final day relaxing and enjoying the views of the ranch. “I very much enjoyed myself and would recommend this trip to anyone who doesn’t often get to hunt.”

Source: servnetauctions.com

Posted in Brasher's Northwest | No Comments »

Brasher’s Northwest Teams Up With OHSU to Help Find a Cure

Friday, September 11th, 2009

In support of one of it’s local dealers, PinkScooterBrasher’s Northwest Auto Auction will be auctioning off this pink, 2008 BenZhou YY50QT Scooter at the start of it’s powersports sale this next Tues.

All proceeds from the sale will be go to the Oregon Health & Science University, earmarked for research of Huntington’s Disesase.  Click here for information about the disease and here for donation information.

This scooter will be offered for sale online at 5pm PST on Tues, 9/15/09.

Be sure to come out and support a great cause!  Contact the sales team at Brasher’s Northwest for more details (541) 463-7150.

Posted in Brasher's Northwest | 1 Comment »

Brasher’s Northwest Specialty Auctions have Record Month in July

Tuesday, August 18th, 2009

Brasher’s Northwest Auto Auction (Eugene, Oregon) maintains it’s spot as one of the largest specialty auctions in the nation. In July, the Auction broke all previous records of consignment and sales with some “monster” numbers. Total consignment of 1,047 specialty units gave the record number of buyers something to smile about. With an 85% selling percentage, and over 109% of book on average, the buyers weren’t the only one’s smiling.

NWAAaerialThumb

Brasher’s Northwest Auto Auction’s general manager, Lisa Larkin, forecasts continued growth in coming months: “We expect to continue to break records. Our strong market, paired with great consignment and an abundance of buyers makes Brasher’s Northwest the ultimate specialty auction.”

Brasher’s Northwest Auto Auction’s “World Famous” RV, Marine & PowerSport Auctions are held the second and fourth Wednesday’s monthly. For the sale on the second Wednesday, remember it is now a two-day event. All powersports, marine, and highline motorhomes run the Tuesday prior starting at 5PM. For auction information, please visit www.brashersnorthwest.com or contact the Brasher’s sales team at 541-463-7150.

Posted in Brasher's Northwest | No Comments »