RENO, Nev. — When it comes to the auction business, Jeff Brasher has seen it all. He opened Brasher’s Reno Auto Auction eight years ago in Nevada, but his remarketing experience goes far beyond that and includes everything from paint and body shop work to finance and collections.
And after 19 years of working full time in the industry, Brasher begins his role as president of ServNet — a group he has worked with for many years — this month.
To shed some light on his goals for his presidency and a bit more of his background in the industry, Brasher, who is the owner and general manager of his facility in Reno, recently talked with Auto Remarketing.
Growing up in Salt Lake City, Brasher began helping out during the early days of summer at his family’s auction — Brasher’s Salt Lake Auto Auction — at the age of 10. He spent his teenage years working in the auction’s detail shops, and by 15 he was doing paint and body work.
After a two-year mission for his church, Brasher did finance and collections work for the auction for five years, beginning at age 21. Then in 2001, he opened the facility in Reno, Nev.
And in his new role, Brasher will lead the ServNet organization with which he shares a long history.
“I’ve been involved with the group for so long, I’m just excited to continue working with the guys,” he told Auto Remarketing, later adding, “I started attending ServNet meetings in my late teens, just rubbing shoulders and meeting people. It’s always been like a 20 Group atmosphere where we bounce ideas off each other … and that’s been a good resource for me.”
He added: “It’s a great best practices format; it’s a great networking format for clients.” Read the rest of this entry »
During the three day trip to the Ranch, Bob stayed in the Ranch’s 26 room guest lodge with first class amenities and amazing views.
facility, from 1997 to 2007.
